Content Marketing for B2B Tech Companies

Are you a marketing or content leader with a small team who needs a few things off your plate? Think of me as your extra set of hands, tackling the strategy, writing, editing, or coaching that you just don’t have time for.

Let’s Go Deeper Than 101 Content

Are you tired of rewriting freelancer content or reviewing high-level strategies from agencies that don’t “get” your industry?

I’ve spent nearly a decade working with B2B tech startups and mid-size companies in SaaS, DevOps, climate tech, logistics, cybersecurity, fintech, and more.

  • I pull on performance data, competitive analysis, and my experience working across marketing, PR, and journalism to put together holistic, story-driven content strategies.

  • No one wants more AI-generated “commentary.” Let’s work together to find the channel, topics, and tone that feel most authentic to your thought leader.

  • I have extensive experience with writing for visual and audio formats. I’ll drafts scripts that you can easily hand off to your creative team.

  • Have a teammate who is new to strategy? A junior writer struggling with SME interviews? Or a technical SME that wants to improve their writing? I’m happy to provide coaching, consulting, or helpful templates.

Why Choose Triceratops?

A strategy-first approach

I’m a seasoned strategist that understands how content should work with other marketing, PR, and communications initiatives.

Agency expertise — without the overhead

Benefit from my seven years of agency experience — but without the pricey overhead or long-term commitment.

No hand-holding required

I deliver assets within agreed-upon timelines and keep communication channels open. I’m equally comfortable interviewing a busy C-suite executive or an anxious SME.

A no-fluff journalistic background

I pull on my background in journalism to do research, conduct effective interviews, and weave in narrative so your work has substance.

B2B tech experience

I’ve spent seven years writing for various B2B tech audiences, including developers, executives, non-technical experts, and more.

Creative connections

I can connect you with (and project manage) graphic designers, video editors and producers, illustrators, and more.

  • Sarah is the perfect balance of empathy, creativity, and organization. She helped me think through my content plan, interviewed internal and external subject matter experts in a highly technical field, and delivered blog posts and ebooks on time, every time.

    Nour Sadek, Revenue Marketing Manager at Jellyfish

  • During a project where we had to audit over a million website pages and build a strategy to navigate a challenging situation, Sarah's guidance was instrumental. She played a pivotal role in refining our presentation and transforming our strategic ideas into a coherent and impactful direction. In my experience, Sarah ranks among the best content professionals I've had the pleasure of collaborating with.

    Goran Mirkovic, CMO at Freemius

  • Sarah is one of my favorite creative sparring partners. She thinks BIG and can easily turn goals and ideas into cohesive, impactful marketing campaigns that will inspire leadership and move the needle.

    Lucia Giles, Content Team Lead at Megawatt Content

  • Sarah was a thoughtful and collaborative partner on various messaging, web content, and white paper projects. I’d recommend her to anyone looking for a content strategist and writer who produces high quality work and is easy to work with.

    Iris Herrera Whitney, VP of Marketing at MariaDB

Pricing Options

  • Ad Hoc Projects

    Not ready for long-term commitment? Here are starting rates for some popular assets:

    - Blog w/ SME interview: $900

    - Blog from existing content: $800

    - 60-second video script w/ visual suggestions: $900

    - 6-month content strategy: $4,500

  • The Flexible Retainer

    If you need support but that looks different month-to-month, then this option is for you.

    We’ll set a library of credits/month that you can draw on for writing, editing, or strategy consulting support.

    Open to retainers starting at $2,000/month.

Who You’re Working With

My name is Sarah.

Why trust me? I bring more than 10 years of experience writing across marketing, PR, and journalism. Seven of those years were spent in agency environments, finely refining my skills working with stakeholders of all stripes and mastering project management.

I earned my Master’s degree in Journalism from Northwestern’s Medill School of Journalism and studied Comparative Literature at the University of Virginia (Wahoowa!).

I love the Oxford comma and Reese’s Cups.

Ready to get started?

Curious about pricing? Want to see writing samples? Just ready to rumble? Reach out and I’ll be in touch within two business days.